My seminary shared an excellent
article from a pastor with us alumni in which he shared what he was looking for
on resumes for perspective staff. One
of the hints he gave was to list our Facebook, Linkedin and other social media
sites. He put the issue in perspective;
a church search committee is going to check you out so why not just help them
out. I want to carry this thought a bit
further and point out what I as a pastoral candidate am going to do in my
search for a place of ministry. First
let me say that small churches and struggling churches do not bother me. What does bother me is a church that is
disengaged from its community and culture.
A churches social media presence is one of the best measures I have
found to use when determining how engaged a church is with its community.
When I see
a notice that a church is looking for a pastor I want to try and find out a
little about the church. The first
thing I do is Google that church. Just
performing a simple search can be quite interesting. The search on one church revealed Google couldn’t even find its
address on the map! Needless to say the
church had no web page, no Facebook page, not even a photo of the building that
a member had posted somewhere. I
quickly decided not to send that church an inquiry or resume.
The lack of
social media also reveals something about the churches personality. It reveals a personality that is
mired in the past, which has no desire to even try to stay relevant. I’ve heard the arguments before; that
Facebook and the like are just play toys, that they have no time for
foolishness, that computers are just too filled with evil, and on and on. I find it interesting however that although
churches thrived for years without electricity, a telephone, air conditioning,
or even indoor plumbing, there are few if any churches that don’t have all of
the above. A church’s refusal to have
any kind of internet or social media presence reveals that the church fails to
realize that the mimeographed (if the reader knows what a mimeograph machine is
then you are like me and older than dirt) newsletter of yesterday is simply
today’s blog. Yesterdays yellow page ad
is today’s website.
When a
church forgoes a social media presence it is actually telling the community and
world that it doesn’t want anyone to know who they are, where they are, what
they are doing, or what their message is.
Whether we like it or not people look to social media to find out these things. When a man considers whether to become a churches pastor he is entitled
to know something about that church.
Especially when that man is considering moving several hundred miles,
and often at his own expense, he deserves to know what he is getting into.
Churches do
you want to attract men of God who can lead you into the future? Do you want to have a future? James put it this way, “show me you faith
apart from your works, and I will show you my faith by my works”. Churches show me your works so I see your
faith! I have shown you my works and
faith on-line! There is certainly no
works and no faith shown when Google can’t even find you on the map.
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